How the World Sees the Church

The title link points to a BusinessWeek Online section entitled God, Inc. and serving up a number of stories about evangelical churches. I understand that a secular business oriented news source would speak about the church using the same terms and success measures it uses about business. What bothers me somehow is that so much of the so-called "Christian" reporting on the same subjects uses almost identical language and success measures.

Are we really the vanguard of the Kingdom of God, or are we more accurately described in the terms of the title of the feature article: Earthly Empires?